Welcome to the launch of the new and improved Horderly website and my first blog post! My name is Jamie Hord of Horderly Professional Organizing and I am so excited to share with you MORE of what Horderly has to offer! The amount of ideas, how-to’s and inspiration whirling around in my head is ready to jump out. I wanted to start by telling you why I created this blog, what you will be seeing more of in my posts, and my overall experience of revamping my website.
Here are the steps you’ll want to follow while writing a blog post.
1. Understand your audience.
Before you start writing your blog post, make sure you have a clear understanding of your target audience.
Ask questions like: What do they want to know about? And, what will resonate with them?
This is where creating your buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you’re coming up with a topic for your blog post.
For instance, if your readers are millennials looking to start a business, you probably don’t need to provide them with information about getting started in social media — most of them already have that down.
You might, however, want to give them information about how to adjust their social media approach (for example — from what may be a casual, personal approach to a more business-savvy, networking-focused approach). That kind of tweak is what helps you publish content about the topics your audience really wants (and needs).